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Research papers

Panel research

For those of us from a manufacturing environment panel research means to an overwhelming degree continuous monitoring of markets through retail and consumer panels. In the UK the key operators are Nielsen and Audits of Great Britain (AGB). The AGB...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: J. T. Loughray
June 15, 1982
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Citation

Loughray, J. T. (1982a, June 15). Panel research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/panel-research-2247